Task:
Creating promotional materials for the film — from the poster, through communication in cinemas and shopping centers, to outdoor advertising — and generating buzz around the premiere.
Solution:
We designed a controversial poster in two versions — “censored” and “uncensored” — aimed at sparking discussion and provoking opposition from the conservative part of society, amplifying the publicity around the film’s release. The campaign was a complete success.
Controlled provocation
The premiere campaign aimed to spark a broad public discussion about the film’s depiction of “nude” body parts. As a result, it generated extensive media coverage and even protests from more conservative viewers outside cinemas.
Controlled provocation
The premiere campaign aimed to spark a broad public discussion about the film’s depiction of “nude” body parts. As a result, it generated extensive media coverage and even protests from more conservative viewers outside cinemas.
Concept and creative by Dawid Lekszycki; developed while working with the BlueAd agency.
Foto: Voyo Bakiewicz
