The agency’s task was to develop a brand campaign for HeyClay, focused on building awareness and salience.
Scope:
strategy + creative
The strategy focused on creating humorous, strongly branded short videos for parents, each loosely or directly connected to the product.
Why
“Hey mamo!”, “Hey tato!” ?
Because “Hey Mom!” and “Hey Dad!” immediately anchor the message to parents, creating a direct, warm, and memorable opening line. It reinforces brand recall through the repeated “Hey,” naturally linking the audience’s daily parent–child interactions with the Hey Clay brand.
We focused on emotion,
on making people smile
The “Hey Mom, Hey Dad” campaign brings a smile with every clip 🙂 Enjoy watching!
Concept and creative by Dawid Lekszycki; developed while working with the BlueAd agency.
